Work
Fifteen years of editorial production, on the record.
Case studies first — who the client was, what we handled, at what volume, over what timeframe. Then the live bylines, grouped by sector — with the live author archives where the work is publicly visible.
Case studies
The work, in detail.
2014 – 2024
Motoraty
Dubai, UAE
AI SEO & GEO content strategist — a decade with a Gulf automotive publisher.
- Client: Motoraty, a Dubai-based automotive publisher serving Gulf audiences.
- What we handled: End-to-end editorial production: planning, writing, on-page SEO and publishing.
- Volume: Thousands of Top 10s, news stories, reviews and test drives, plus motor-show coverage and social media.
- SEO & AI search: Keyword-led planning, internal linking and AEO/GEO structuring for AI-answer eligibility.
- Result: A decade of sustained rankings and readership for one of the region's automotive outlets.
- Examples: uae.motoraty.com/news
2011 – 2020
Dubai Cars
Dubai, UAE
Content strategist who built the blog operation from its early stages.
- Client: Dubai Cars and the Al Qadsi LLC property group.
- What we handled: Blog structure and operations, end-to-end — planning, auto news, reviews, guides, video descriptions and supporting site copy.
- Volume: Nine years of continuous production — news, reviews, guides and site copy, delivered month after month.
- SEO work: Topical structure, on-page optimisation and internal linking across the property.
- Result: A nine-year editorial programme — the kind of longevity most content providers never reach with a single client.
2014 – 2016
Carmudi Pakistan
Lahore
Senior SEO content writer for an international automotive marketplace.
- Client: Carmudi, a car and motorcycle marketplace covering Pakistani and international markets.
- Volume: Thousands of vehicle pages — car and motorcycle landing pages, reviews, comparisons and refreshes.
- SEO work: Template-driven on-page structure built to win make-and-model queries at scale.
- Result: A catalogue of make-and-model pages built to win commercial vehicle queries in Pakistani and international markets.
2010 – 2014
Konversion
Montreal, Canada
SEO articles at scale for a North American marketing operation.
- Client: Konversion, serving travel, health, finance and technology clients.
- Volume: Thousands of SEO articles — including 700+ pieces for a single technology publication.
- SEO work: Keyword-targeted editorial with on-page optimisation across travel, health, finance and technology — research, writing and delivery handled end-to-end.
- Result: A four-year production run at consistent volume — thousands of articles delivered on deadline.
2009 – 2017
SEOClerks & Infowick
United States
Link building, outreach and blog programmes — the model today's white-label support is built on.
- What we handled: Link building, manual outreach, promotional content and long-running blog programmes — delivered end-to-end, month after month, for eight years.
- Sectors: Technology, hosting and home improvement.
- Result: Eight years of repeat programmes for US clients — the delivery system behind our current agency support.
2012 – Present
Futuristic Artist
Lahore
AEO/GEO writer and strategist across seven sectors.
- What we handled: SEO, AEO and GEO content across games, technology, automotive, travel, home improvement and health.
- AI search: Answer-first structure and entity context built so search engines and AI systems can discover, understand and cite the content.
- Result: A running engagement that has tracked every shift from classic SEO to AI-search optimisation.
Published work
Bylines and client properties.
Click any name to open the live author archive or publication.
Automotive
Technology & gaming
Travel & lifestyle
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Every case study above is available white-label — your agency's name on the delivery, ours nowhere on it.